DAX is Power BI’s formula language. It turns raw data into business logic, KPIs, and performance metrics. If your reports are slow, wrong, or unreadable, bad DAX is usually the reason. I write it right—fast, efficient, and built to scale.

Depends on the mess. Clean files: 2–5 days. Multi-sheet monsters: 2–4 weeks. Either way, you'll get a timeline upfront—and I stick to it.

Yes. I fix sluggish dashboards, rebuild bloated data models, and streamline performance. Most clients come to me after something’s gone wrong—I don’t just clean it up, I future-proof it.

Yes. Power BI can connect to or export to Excel, so you’re not locked out. That said, once reporting is automated and centralized, most teams stop relying on Excel within weeks.

Not unless it makes sense for your business. These tools are powerful, but sometimes simpler is smarter. I’ll recommend what actually fits your needs—not what’s trendy.

Yes—as long as you know what you’re doing. I only use proven, secure tools. You’ll always know what’s being used and why—no mystery plugins or shadow dependencies.

Hourly for flexible work, fixed-price or retainer for longer-term projects. You’ll get a clear quote upfront—no vague estimates, no surprise billing.

Yes. I offer live sessions and custom video tutorials tailored to your setup. The goal is simple: make your team self-sufficient, fast.

You get full ownership—dashboards, workflows, and documentation. I don’t believe in locking clients in. If you want me on standby, that’s your call.

Anyone who’s serious about cleaning up their data chaos.
Startups, growing businesses, established companies drowning in Excel, or teams stuck with slow, bloated dashboards.
If you want clean, fast, reliable reporting—whether you're a founder, analyst, or operations lead—we’ll get along.